Mentor Schools – Product Launch Plan

Posts Tagged ‘small business seo’

I own a small business and I want to expand into online sales and e-commerce as well as increase my overall online presence and get more business and revenue?

What exactly is SEO? A few friends have recommended that I look into it but I’m not sure what SEO is or what exactly it refers to?

Can it help me? Where can I get it and what do I need to do?

Thanks guys!

SEO is essentially the art of increasing website traffic to boost revenue and sales by increasing your rank and visibility on the search engines.

Firstly, you need to optimize your site with some SEO friendly URLs. Namely, you need URLs with simple words and non-complex directories that we can direct traffic to. This is the first step.

Next what you want to do is take some original Content or Articles and post them to some high ranking directories such as Squidoo. You will feel these articles with backlinks to your site. These links will help increase your rank with the search engines.

That’s just one way of handling SEO and it’s in a nutshell. There’s a great deal more to the process. I would recommend you contact an SEO Firm like http://aionmarketing.com/ to learn more and see what they can offer you.

A good SEO firm will have in-house writers who can provide professional written content as well as link-builders. Don’t be suckered in by freelancers or those who use outsourced writing.

Best of luck!

I have a small (UK-based) company offering a service. I am quite well established: Ltd co…VAT registered…rent a small unit/studio…..have some storage space…advertise on web and have SEO in place….and so on…I now want to start selling selected products that are relevant to my business. So I am trying to get the UK distributorship for a company based in Hong long so that I can sell their products here. Can you offer tips and advice? I would especially welcome recommendations about contractual issues and reasonable mark-ups. Ta. (This HK don’t seem to have any other distributors or ‘franchise’ options ready-set up).

Contact the government department for UK Trade and Investment for information and help on importing. Speak to your local Business Link for similar help. They and your local Chamber of Commerce sometimes organise trade missions to other countries for businesses that are interested in working with firms abroad.

Make sure you have legally drawn up terms and conditions on the arrangement you set up , particularly about payment and what happens if you receive faulty goods. We’re distributors for goods from a company in Holland. It’s easy to pop across to see them if there’s something seriously wrong and they visit us from time to time as part of our business relationship. It’s not so easy to do that with a firm in Hong Kong.

The company you’re dealing with should have some recommendations about retail prices. Work out what all your costs are on top of the price of the goods and then see whether charging the price that people pay for similar products gives you enough profit. If you need to charge a higher figure, know why the product is worth so much more.

The other bugbear of bringing goods into the country is the currency that you pay in. We have to pay in Euros and with the pound the way it is at present, our profit margins are being squeezed. Fortunately we have a 90 agreement on payment so we can juggle a bit to find better rates but right now it’s hard. If you can agree to pay in sterling, you know you have a consistent price.

Good luck!

We are a small low budget company, but we have become an international brand. We have distributors around the world who could answer questions and field leads in their countries language and we want to drive business to them. We’ve just gotten into SEO and are seeing results from our blog with key search terms.

What is the best first step with translating our site?
1. Manual or Automated translation
1. Manual translation of key terms and metadata?
2. Automated translation with manual tweeks?

Also, what is the best automated translation method on the market?

PS: We work with a joomla cms. 1.0

Thanks

Rob P

better do not count on software to automatically translate for you because by now, software is still incapable of doing translation nicely. You’d better use the component from joomla that can help u building a multilingual site. it is called Joom!Fish in case you do not know. Get the multilingual platform ready first, and then plan a strategy to translate the website bit by bit.

I’m a chinese, most of the time we have to build website in 3 languages. 3 seperate copywritings can impress end users so that they are willing to read more and come back again, rather than showing them "strange" sentences which they might think your web page is in poor quality or even faulty.

hope it helps