What is the most cost effective method of advertising my small business?
Craigslist, yes…but what else is there!?!?!?!? We have business cards but don't find many occasions to distribute them. With a VERY limited budget, we simply do not know what other options are available to us (other than SEO) to generate more business per month. We are desperate to grow our business, providing website design and copy services…but being one amongst the dimes a dozen proves itself very difficult. We've even limited our client niche in the hope that we would narrow the scope.
Suggestions? Maybe it's our site…www.firstface.net. Brutal criticism and sarcasm is not welcome. Genuine and authentic assistance is encouraged. THANK YOU.
Just visited your site, nice.
If I had to guess I would lay odds that your "niche" is Christian based businesses.
So, if I were in your shoes, I would start with a colorful flyer and take it to all your local churches and ask if you can hand them out to the parisheners and/or post on bulletin boards in the churches. Lots of Christians own their own businesses and this may be the best way to start.
Good luck
2 Responses to “What is the most cost effective method of advertising my small business?”
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Thank you so much for everything throughout the summer. I think that it is a wonderful thing that you are doing to put aside time from your busy schedule and running your company to be able to assist new entrepreneurs. I am glad to have made some great business connections throughout this summer and will contact you for advice in the future!
Brittany Sirtonski, Owner/Managing Director - Dare to Dream Dance and Visual Arts summer camp for girls
Just visited your site, nice.
If I had to guess I would lay odds that your "niche" is Christian based businesses.
So, if I were in your shoes, I would start with a colorful flyer and take it to all your local churches and ask if you can hand them out to the parisheners and/or post on bulletin boards in the churches. Lots of Christians own their own businesses and this may be the best way to start.
Good luck
References :
I went to your web page, and the first page gives no clue as to what your business does. You've lost my attention right there, especially I linked to your website from something like craigslist or a search engine.
Also, what niche are you pursuing? It may be an aged industry in your area, and your potential clients may already have everything they need.
I've said this before, but it's true here as well- make a visit to your local SCORE chapter (www.score.org) and small business development center. These consultants deal with small businesses all the time, and often have lists of recommendations for different services, You need to be on that list.
As for cost effective advertising- consider a series of post cards with a small snippet of information about your company. These brief messages tend to be read more often than traditional junk mail (in my opinion and experience).
And depending on just what type of clients your are targeting, you may want to consider a mySpace account for your biz. Join groups and give helpful tips every now and then.
I hope this has been somewhat informative.
References :